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Behavioral Grooves Podcast cover image

The Power of Brevity | Todd Rogers

Behavioral Grooves Podcast

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The Importance of Clear and Visual Communication for Effective Business Writing

People often face the challenge of not knowing what's in an incentive plan or how it works. The design of the plan plays a significant role in comprehension. Todd's book provides visual examples that illustrate the difference between good and great layouts. Many misunderstandings occur when people assume a plan is designed a certain way, but it has actually changed over time. Clearly mapping out key concepts is crucial for effective communication.

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