Platforms like TikTok require marketers to work hard for quality engagement, but when done right, it pays off. Retail media networks are teaming up with CTV to create an ecosystem of rich data and quality engagement. Young people are turning to quality news platforms and away from social media for news. Advertisers should start with ad-supported CTV platforms for targetability, addressability, and scale. Programmatic advertising faces challenges with bad actors, leading to a flight to quality. Established channels like terrestrial radio and linear TV with measurability and accountability will see a resurgence.
Kara and Scott discuss TIME's Person of the Year, Taylor Swift, George Santos' Cameo stardom, and yet another Republican debate. Then, they critique the testimony of three university presidents who spoke to Congress about anti-semitism on their campuses. And it’s a big week in AI news: Meta is teaming up with IBM to form an “AI Alliance,” Google launched a new model, “Gemini,” and Elon Musk’s AI startup has filed with the SEC to raise up to $1 billion. Then we’re joined by Friend of Pivot and Chief Strategy Officer for Ad Fontes Media, Lou Paskalis to discuss Linda Yaccarino’s decision to stick it out at X.
You can find Lou on X at @LouPas.
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