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Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)
In Depth
Taste is Systematic, Not Arbitrary
Scaling taste within an organization, especially in marketing, requires a structured approach rather than leaving it to chance. Establishing a system that emphasizes both strategic alignment and execution oversight is crucial. Conducting a 20% strategy review ensures that all involved parties are on the same page regarding goals and intent of projects. Following this, an 80% review focuses on the execution aspect, assessing progress and materials while still allowing room for adjustments. This method ensures that those responsible for initiatives are fully prepared, having completed the necessary groundwork to make informed decisions about the project’s direction.
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