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How adverts use psychology to win you over

Nudge

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Enhancing Ad Effectiveness with Rhyming and Input Bias

Incorporating rhymes into ads can boost trustworthiness by 22% and increase the likelihood of brand trial by 10%. Additionally, leveraging the input bias principle by highlighting the effort put into creating something can significantly enhance ad performance. By sharing the time and dedication invested in a product or service, ads can experience a 45% increase in click-through rates. Applying these principles, including scarcity, anchoring, posing questions, removing letters for memorability, using rhymes, and showcasing effort, can lead to more impactful and effective advertisements.

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