How to Write Email Courses That Convert

The speaker discusses the concept of ghostwriting email courses for specific individuals in a tailored manner, inspired by a framework from Cole Gordon. By helping ghostwriters create email courses for various niches such as Twitter creators, the idea is to teach them to pitch their services with specificity and relevance to the target audience. This approach aims to resonate with potential clients by showcasing the ghostwriters' ability to cater to the unique needs of specific personas in a personalized way.

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