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Do You Understand the Problem You’re Trying to Solve?

HBR On Leadership

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Labeling the current framing helps reframing

Identifying the problem category a person associates with an issue can help in suggesting alternative perspectives. For instance, describing a problem as a communication issue may limit solutions to increased marketing efforts, while considering it as an incentive problem can lead to exploring incentives for the purchasing manager or the sales force. Recognizing the current problem framing allows for the introduction of different viewpoints such as emotional, timing, or expectations management problems.

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