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Why the Modern World Puts Us All at Risk for Addiction (2021)

The Next Big Idea

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The Neuroscience of Pleasure, Pain, and Addiction

Pleasure and pain are co-located in the brain, with the same parts processing both./nThe brain seeks to maintain a balanced state called homeostasis./nIncreased dopamine levels lead to down-regulation of dopamine receptors and transmission./nContinued engagement in addictive behaviors can lead to a shift in the joy set point./nWithdrawal symptoms and craving are common in the addicted brain.

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