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Bonus: Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates
Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors
The Shift from Category to Personal Brand
When creators gain attention, they often start believing they are special. They forget that readers and customers are interested in the ideas they present, not just them. An author's first book focuses on the idea, while their recent book highlights their name. As creators become more successful, they prioritize their own name over the category or idea they represent. They mistakenly think people are interested in them as individuals rather than the concepts they bring forth.
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