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The Content Gameplan For Businesses In 2024 | The Dept. Ep. 016
The Dept. w/ Omar El-Takrori
Multichannel Content Strategy Insights
It is recommended to repurpose long-form video content into audio podcasts for wider distribution. Posting across multiple platforms is suggested, such as Instagram reels and stories, with an emphasis on maintaining control over content to ensure authenticity and quality. The importance of contextualizing content for each platform is highlighted, rather than simply mass posting non-contextualized content. Quality over quantity is emphasized as a more enduring strategy.
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