The Content Gameplan For Businesses In 2024 | The Dept. Ep. 016
Dec 28, 2023
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The podcast discusses the significance of having a content strategy game plan for 2024 and the benefits of quality views and watch hours. It emphasizes creating compelling content from podcast conversations, content challenges and brand deals. The speaker also shares a step-by-step content strategy for business in 2024, the use of AI tools for efficient content creation, and the impact of books on personal growth and the art of letting go.
Maximize long-form video content and repurpose it for other platforms to reach a wider audience and provide value.
Utilize social media platforms like Instagram to engage with the audience and generate interest in the content being created.
Monetize content through low-ticket education, coaching, workshops, brand deals, and sponsorships while building authority and credibility with behind-the-scenes content and leveraging Instagram Stories for increased engagement.
Deep dives
Content Strategy Game Plan for 2024
In this podcast episode, the speaker emphasizes the need for a solid content strategy game plan for businesses in 2024. Simply posting content without a strategy is not effective. The speaker offers advice on how to achieve bare minimum content creation while still being effective. The importance of high-quality content and building relationships is discussed. The speaker shares statistics and insights on content engagement and watch hours. They highlight the power of consistency and the impact it can have on building your brand and multiplying your time. The episode concludes with the speaker outlining a comprehensive content strategy for 2024, including long-form videos on YouTube, audio podcasts, Instagram reels, Instagram stories, and emails. They also discuss various monetization methods such as low-ticket education, coaching, workshops, brand deals, and sponsorships.
Maximizing Long-Form Video and Repurposing Content
One of the key points discussed in this podcast episode is the importance of maximizing long-form video content and repurposing it for other platforms. The speaker encourages creating high-quality long-form videos for YouTube, focusing on delivering valuable content that resonates with viewers. They explain how these videos can be repurposed into audio podcasts, Instagram reels, and other forms of content. By repurposing the content, entrepreneurs can reach a wider audience and provide value across multiple platforms. The speaker also shares insights on the benefits of utilizing social media platforms like Instagram to engage with the audience and generate interest in the content being created.
Monetizing Content and Building a Brand
The podcast episode delves into strategies for monetizing content and building a brand. The speaker highlights various approaches, including low-ticket education through courses and challenges that provide valuable content to the audience. They also touch on the significance of coaching and consulting, offering personalized guidance and expertise to entrepreneurs. Workshops and done-in-a-day services are mentioned as opportunities for individuals to receive hands-on support in creating content. The speaker emphasizes the potential for brand deals and sponsorships, leveraging the audience size and engagement to secure lucrative partnerships. Finally, the importance of testimonials and sharing success stories is discussed as a way to build credibility and attract more clients.
Using Behind the Scenes Content to Build Authority
One key insight from the podcast is the importance of using behind the scenes content to build authority and credibility. By filming daily activities such as meetings with clients, signing deals, or even simple moments like getting dressed or eating lunch, individuals can showcase their real-life actions and demonstrate that they are actively engaged in their profession. This behind the scenes content adds a level of authenticity and boosts credibility, as it shows that the person is not only talking about what they do but actually doing it. The podcast highlights several successful examples, such as Neil Gengra, who effectively uses behind the scenes content on his Instagram.
Leveraging Instagram Stories for Increased Engagement
Another key point discussed in the podcast is the power of leveraging Instagram Stories for increased engagement. The episode encourages individuals to embrace Instagram Stories as a platform for sharing their thoughts, activities, and promotions, as well as interacting more actively with their audience through direct messages (DMs). By consistently showing up and sharing unfiltered, authentic content, individuals can build trust and create a sense of intimacy with their audience. The podcast emphasizes the value of being personal, raw, and unpolished in these stories, as it allows for a deeper connection and fosters trust. Additionally, the podcast suggests repurposing content from Instagram Reels and YouTube videos to create engaging email newsletters, further expanding the reach beyond the platform.
In this episode of The Dept. Omar breaks down his weekly content strategy for 2024. If you are an entrepreneur, executive or non-profit you will discover his simple approaching to winning online next year. The lessons and tips on content marketing he shares in this episode can be implemented immediately and can truly change your business and your life. If you want grow your audience, sell to more people, and see how simple content can be, this is that episode!
