The Power of Behavioral Change and the Example of Bulletproof Coffee

"Doctors recommend" ad offers unquestionable proof that shows people can benefit from the product. It introduces a new iJack for the first time, suggesting it has the potential to change daily behavior and create something big. As an example, the text brings up bulletproof coffee.

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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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