Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

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Show Notes:

(0:00) Intro

(4:00) The Illusion of Choice

(7:00) Pepsodent: Make it about them

(12:00) Otis: A Powerful Demonstration

(24:00) Lucky Strike Cigarettes: Help them rebel

(35:00) Great American Breakfast: Unquestionable proof

(43:00) NIKE: Sell the dream

(49:00) Social campaigns: Verbal Kill Shots

(56:00) Probiotics: Creating a category

(1:04:00) Recap: 7 Human Hijacks

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Links:

• Golden Hippo - https://www.goldenhippo.com/

• Craig’s first MFM episode - https://tinyurl.com/jwbb88sd

• Pepsodent - https://www.pepsodent.com/ 

• Otis - https://www.otis.com/

• Lucky Strike - https://www.luckystrike.com/

• Vibram - https://www.vibram.com/

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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