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How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
The Startup Ideas Podcast
Attracting audience and converting them into paying customers
The key to attracting and converting audience into paying customers is to utilize both discovery platforms (like social media and search engines) and relationship platforms (like email and podcasts). The strategy involves starting with discovery platforms to bring in new viewers, then quickly moving them to the relationship platform, particularly email. From there, the goal is to grow the email list and direct people towards the podcast. YouTube has proven to be a valuable discovery platform due to its algorithm and ability to generate new audience.
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