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The Startup Ideas Podcast
How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Jay Clouse, Founder of Creator Science, talks with Greg about the benefits of cohort-based courses and achieving a 95% retention rate. They discuss building and selling products multiple times, the value of a shared vocabulary, the importance of membership communities, the choice between being a distributor and an artist, algorithm-focused distribution, revenue sources for creators, and membership performance and retention rates.
47:41
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Quick takeaways
- Cohort-based courses offer higher prices and better feedback compared to self-paced courses, making them a valuable approach for creators.
- Membership communities can be a successful revenue stream for creators, providing a valuable and exclusive space for like-minded individuals to foster connections and offer premium content.
Deep dives
Importance of Cohort-Based Courses
Cohort-based courses are a valuable approach to product development for creators, offering higher prices and better feedback compared to self-paced courses. By creating a cohort-based version of a course, creators can address student issues early on, leading to better outcomes. Additionally, cohort-based frameworks can be useful for prescriptive nonfiction books, as they provide structure and valuable content for readers.
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