Mission-Driven Fitness Industry Evolution

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The fitness industry is focused on making the world better by making people healthier, attracting talented employees. The industry is young and evolving, experiencing incremental innovation to determine the best consumer offerings post-COVID. People's focus on health and fitness has increased, leading to changing behaviors while norms around work and home life are still transitioning from the COVID era.

In this episode, Krystal and Peter discuss how Tonal came to be, the importance of strength training, and what busy CEOs should do to exercise.

02:29 | Overcoming Barriers to Working Out
09:57 | The Future of Home Workouts
34:50 | The Future of the Fitness Industry

Krystal Zell is the CEO of Tonal - an AI-powered at-home strength training system. She joined Tonal in July 2022, after 20 years with Bain & Company, Starwood Hotels, Simon Property Group, and most recently The Home Depot where she served as the Chief Customer Officer. She holds an M.B.A. from Harvard Business School and received her undergraduate from Rice University.

Get Started with Tonal: https://www.tonal.com/

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