Rooted in Love: Telling Stories Through Service Design

The essence of storytelling has been a timeless practice, with service design and human-centered design being extensions of this concept. By telling stories rooted in love and empathy, we connect with others, build consensus, and understand the journeys and experiences of real people. In service design, the focus is on creating artifacts and maps that revolve around real individuals or groups with similar experiences, rather than generic representations. This approach ensures that the stories and journeys being told are authentic and meaningful.