Stay in Your Lane

The speaker reflects on their experience with Zillow offers, expressing that despite entering with good intentions and thorough research, they exited the venture in November 2021. They realized the importance of staying true to their brand and focusing on providing great consumer experiences. The speaker highlights the discomfort of acting as a counterparty and the challenges of being too narrow, volatile, and risky in their approach. They emphasize the satisfaction and success that comes from staying in their lane, focusing on delivering excellent consumer experiences and supporting real estate agents effectively.