The speaker initially experimented with applying AI in various products after the introduction of chat GPT but found the approach strange and disconnected from customer needs. Instead, they focused on internally utilizing AI for improving processes like sales. By developing an applied AI team, the company utilized AI for lead scoring, outreach, and optimizing sales processes, enabling employees to focus on high-value tasks like engaging with interested customers. The company leveraged a large language model to analyze tens of thousands of sales call transcripts through a Slack bot named Toby, providing summarized insights on customer preferences and feedback within seconds. This approach showcased the power of large language models in generating valuable business insights, leading to the identification of areas where these models could be highly effective within the RAMP product.

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