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SaaStr 743: 9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex
The Official SaaStr Podcast: SaaS | Founders | Investors
Removing Friction in the Sales Process
Implementing the presumptive close strategy can significantly increase conversion rates by making the sales process efficient and reducing friction. By providing product application and cards in real-time during the initial call, customers get invested in the business. Offering free trials with immediate sign-up and guidance on what to expect further removes obstacles in the sales journey. The presumptive close aims to streamline the sales cycle by simplifying the process and expediting the time to value for potential customers.
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