A great story at Morning Brew combines high specificity, interesting word choice, sentence length variation, and the ability to make the reader care. Neil, the managing editor, is an exceptional writer due to his insatiable curiosity and ability to weave different aspects of business culture into his writing. Despite having no formal training in writing, he has honed his skills through constant consumption of information.
Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links:
Show Notes:
- The Rise of Morning Brew
- Finding Morning Brew’s Voice
- Finding the Writing Unicorn
- Writing Nature vs. Writing Nurture
- Corporate Speak vs. Online Speak
- The Power of Self-Awareness
- Interviews & Talent Spotting
- Ideating, Doing & Premeditating
- Following the Intrinsics
- Finding Your Zone of Genius
- Building Storyarb
- Alex as Emperor of the World
- MORE!
Books Mentioned:
- What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
- The Tao Te Ching; by Laozi
- The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
- The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
- Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn