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601. Multitasking Doesn’t Work. So Why Do We Keep Trying?

Freakonomics Radio

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Beware the Illusion of Super-Tasking

The evolution of communication and collaboration has transitioned towards more online platforms, altering how humans interact and cooperate. While technology enhances our capacity to handle complex tasks, it often leads to overwhelming multitasking that negatively impacts productivity. This phenomenon, driven by tools like Slack that compete for our attention, highlights a critical flaw in our perception of our abilities. Despite the evidence indicating that only a small percentage of people can effectively multitask, many choose to embrace tools that suggest otherwise, revealing a potential misalignment between our tools and actual productivity.

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