Customization in Hair Care Business

A successful hair care brand, Pros, recognized the rising trend of customization in the beauty industry and the need for tailored solutions. The founders, with a background at L'Oreal, identified the limitations of big beauty companies in offering personalized products and decided to create a business model centered around custom hair care products. Customers fill out a detailed diagnostic including lifestyle factors, leading to the creation of personalized shampoos and conditioners. Despite the luxury price point, the focus was on convincing consumers of the value before trying the products physically.

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