Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold
Built to Sell Radio
Clarity in Purpose and Audience
The key insights from the snip emphasize the importance of being clear about the purpose and audience of a project. By defining 'who's it for' and 'what's it for' from the outset, focusing on meaningful goals without dilution becomes possible. Prioritizing purpose over profit leads to more impactful and purposeful work. In the case of the Carbon Almanac project, the dual 'who's it for' was the writers seeking connection and those needing a tool to communicate about environmental issues effectively.
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