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#209: Paddy Galloway – How he makes any niche go viral
Creator Science
Crafting Click-Worthy Content
Creating viral content requires a focus on broad appeal and unique concepts rather than just aesthetic design. Successful videos should encourage clicks through strategic packaging, titles, and thumbnails that capture attention effectively. Instead of solely reviewing specific tools, content should aim for universal themes that resonate widely. Implementing the 'glance test' can help assess whether visuals are easily understandable at a glance, emphasizing clarity and simplicity over complex design when aiming for viral engagement.
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