Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
00:00
The Power of Controversy and Polarization in Marketing
In marketing, the key is not to target all people but to focus on the tiny fraction who deeply care about the product. Some level of polarization is beneficial as it makes the product more distinctive. By attracting the hyper responders who are highly passionate and engaged, marketers can ensure consistent sales. It is essential to ignore those who are apathetic towards the product as they are unlikely to ever become customers.
Play episode from 58:39
Transcript
