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7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
Nudge
HubSpot and Nespresso: The Power of Variable Pricing
Hubspot and Nespresso's genius pricing strategies revolutionized their industries. Hubspot charged customers based on email contacts, allowing them to charge more for power users. Nespresso charged based on units, making customers value their coffee more and compete against coffee shops like Starbucks. These value-led pricing models were highly successful.
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