Promoting the Evolution of Subscriptions

Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones.

In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on 

• full funnel optimization
• growth metrics and their trade-offs
• importance of segmentation 

For noteworthy quotes and key takeaways from the episode, read the article - 

How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler

Episode Topics at a Glance

• What is the Mimo app
• Ekaterina's motivation for her app course 
• Ekaterina's takeaways from launching the app 
• Challenges in building the experimentation culture at Mimo
• Different frameworks to nurture the experimentation culture
• Common mistakes made by app founders
• Importance of user segmentation
• The importance of retention and measuring it 

More about Ekaterina

Ekaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel.

She has worked at both big and small companies, including dotDigital Group, IG, SEO PowerSuite, Runtastic, Storebox, and Mimo, where she currently leads the Marketing department.

In addition to her work, Ekaterina also teaches digital marketing at an online bootcamp, mentors on various platforms, and consults startups and scaleups on growth. She recently launched a course on growing B2C mobile apps, which has an average rating of 9.7 and 20 happy students.

Ekaterina Links

Ekaterina’s LinkedIn 

Ekaterina’s Twitter

Ekaterina’s online course to launch a marketing strategy for your app in 10 days. Special offer for our podcast listeners: Use the promo code 'League20'  for a 20% discount! 

Timestamps

0:00 Welcome to the Subscription League 

0:21 Ekaterina Gamsriegler and MIMO introduction 

1:42 Ekaterina's motivation for her app course 

4:36 The challenges Ekaterina faced with MIMO 

6:51 Difference between current vs old audience 

8:56 Ekaterina's takeaways from launching the app 

10:41 The expected user journey for the new offer 

13:06 Were you surprised by users' reasons to learn code? 

14:06 MIMO's experimentation culture and development 

20:22 How did you choose your course tagline? 

23:32 What are some common mistakes founders make? 

29:30 The importance of retention and measuring it 

35:14 Where to learn more about Ekaterina 

36:59 Thank you for listening!

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr