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Referent Power: The Ultimate Form of Influence - Nir And Far
Nir And Far: Business, Behaviour and the Brain
Referent Power: The Ultimate Form of Influence
Referent power is the ultimate form of influence according to social psychologists John R.P. French and Bertram Raven, as it is derived from people feeling a sense of oneness with a leader or a desire to be like them, resulting in respect and admiration. Unlike other forms of power, referent power does not need coercion or rewards to influence others, making it potent and allowing for a broad range of influence at a large scale.
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