The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

My First Million

notes

NOTE

How Bernays used a parade float to challenge societal norms

Bernays organized a float for the Easter parade and got socialites like Paris Hilton and Kim Kardashian to smoke cigarettes as a symbol of freedom. The newspapers ran with the story, framing it as women asserting their rights.

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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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