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The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
The Diary Of A CEO with Steven Bartlett
Value is Perception, Not Just Production
Creating perceptual value is as significant as tangible production value, reshaping the understanding of worth in products and services. The perception of value is influenced by storytelling, framing, and recontextualization, emphasizing that intrinsic worth derives from emotional and contextual meanings rather than just physical attributes. Additionally, this perceptual value creation is highlighted as an environmentally sustainable approach, encouraging industries to prioritize psychological mechanisms in marketing to enhance consumer experience and value.
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