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#177: Chris Hutchins – A master of podcast growth and building relationships.
Creator Science
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Experimenting with promoting podcast episodes on TikTok showed that a large number of views did not necessarily translate to a significant increase in podcast listeners. It is important to track the effectiveness of different promotional strategies to understand what resonates best with the audience. By analyzing data from platforms like Spotify and tracking listener engagement, content creators can make informed decisions on which podcasts to appear on and what topics to focus on, ensuring better alignment with the audience's interests for improved performance.
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