The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
Newsletter Operator
Determining Sponsorship Product Value
When pricing a sponsorship product, focus on building a sustainable sponsorship program that attracts advertisers repeatedly and ensures your pricing aligns with market value. Understand that the newsletter channel is transactional, with sponsors aiming for conversions or specific metrics. Assess the value of your sponsorship product based on a multiple of your raw ad click number, typically ranging between two and four dollars for a consumer-facing newsletter. Tailor the pricing considering the type of audience and traffic volume you can deliver to provide value to sponsors, potentially setting rates based on expected click numbers and bundling options.
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