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Deep Dive with Ali Abdaal  cover image

How To Build A Business In 2023 (The Easy Way) - Robin Waite

Deep Dive with Ali Abdaal

NOTE

Marketing 101: Finding Your Ideal Client

Identifying your ideal client involves determining who they are based on demographics like age, gender, and location, and psychographics which include their behaviors, such as the magazines they read, Facebook groups they are in, and podcasts they listen to. Further refining the ideal client involves understanding the identity layer, where clients with similar values and identities to yours are more easily attracted. By understanding where your ideal clients hang out online and the behaviors that define them, finding and targeting them becomes more efficient and effective.

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