20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Engagement Fosters Learning
Effective onboarding requires a proactive approach rather than passive methods like tooltips or checklists. Tooltips often confuse users rather than educate them, while checklists yield low engagement—only about 10% of users typically complete them. To truly enhance user activation and learning, it's crucial to create assertive educational experiences that engage the majority of users. This can involve using strategies such as mandatory educational steps without hindering the overall flow or integrating visual, progressive, and experiential elements into the onboarding process. Successful onboarding examples, like those from AirTable and Linear, demonstrate that a well-structured approach can significantly improve user understanding and engagement.
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