Fear of Missing Out

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The power of expert influence and the effect of scarcity on human psychology. Whether an expert is unbiased and independent should be considered before following their recommendation. Scarcity makes us desire things more, especially if they are rare or limited. The fear of missing out drives this desire. The concept of loss aversion shows that the fear of losing something is twice as strong as the desire to gain it.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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