
How to win any argument (according to a neuroscientist)
Nudge
00:00
Persuade Via Agency
To successfully win an argument or persuade someone, avoid dictating what they should do. Instead, ensure they feel in control by allowing them to make their own choices. Research shows that adding a note stating uncertainty about one's own beliefs at the end of an argument can increase persuasiveness significantly, as it gives the other person agency to make up their own mind.
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