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#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Creator Science
The Shift towards Authenticity and Building in Public on Twitter
Justin predicts a shift in social media towards more authenticity and behind-the-scenes content. He believes that traditional clickbait-style threads will become less effective, and that businesses will benefit from transparently sharing wins and losses. Justin cites examples like acquired.com and levels as models for future success, and anticipates that data will support his hunch.
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