Don't tell people what to do, give them autonomy and make them feel in control. Check out Brie's book, Williams Behavior book, a visual representation of behavioral science. Get it in the show notes, but feel free to ignore it. Also, listen to the bonus episode with Brie on writing un-ignorable emails. Click the link in the show notes to access it. Subscribe to the newsletter, but you can unsubscribe anytime. Enjoyed the show? Tune in next week for more on nudge.