I think one of the things that has happened over the past two years has been harm has been done to credentialism. And i think social medias has only amplified the harm that it's done. People are now sceptical, a, they have a healthy degree of scepticism that maybe they hadn't t had before for people with credentials after their name. I'm never offended if someone says, i saw at the study. In fact, i appreciate im like, op, show it to me, you know, pull it up in your phone. Let's let's see what it shows, and let me help interpret it for you. If i need time, i'll read it and