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Scaling and selling AI products for enterprise | May Habib (Co-founder and CEO of Writer)
In Depth
Focusing on Expertise and Intentional Growth for Business Impact
Businesses need to clearly define what they excel at and what they don't engage in to grow intentionally and effectively. Rapid growth demands a high level of focus and specificity to differentiate from competitors and drive success. Emphasizing expertise in specific areas like insurance or managed care organizations is crucial for business impact. Demonstrating the value of the product by showcasing success stories, such as cutting costs or improving overall performance, helps in attracting the right customers. By setting high standards and identifying champions who align with the company's vision, businesses can politely decline engagements that do not align with their objectives, ensuring sustained growth and success.
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