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15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training

Revenue Champions

NOTE

Addressing concerns directly opens up dialogue and leads to solutions

Addressing concerns directly, even if it feels uncomfortable, is crucial in both business and personal interactions. By voicing your gut feelings and openly discussing potential issues, you create space for constructive dialogue. In a recent negotiation, despite sensing that the terms were perceived as unfair by the other party, the speaker bravely addressed this concern. By articulating their perception and initiating a conversation, they managed to reach a compromise that suited both parties. Avoiding difficult conversations does not make the underlying issues disappear. By acknowledging and labeling potential problems, you pave the way for resolution and mutual understanding.

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