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Lenny's Podcast: Product | Growth | Career cover image

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

Lenny's Podcast: Product | Growth | Career

NOTE

Identify Your Must-Have Product

Understanding product-market fit is essential for a startup's success, encapsulated by the Sean Ellis test. This straightforward yet powerful test gauges whether users view a product as essential by asking how they would feel if they could no longer use it. The response options—very disappointed, somewhat disappointed, or not disappointed—help identify true fans of the product. Achieving a significant percentage of users expressing they would be 'very disappointed' indicates a strong product-market fit, suggesting the product is 'must-have.' This feedback is crucial for guiding growth strategies after attaining product-market fit.

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