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ESPN data strategist Flora Kelly
Sports Media with Richard Deitsch
Kelly, Vice President of Brand Strategy and Content Research for ESPN
Flora Kelly, the Vice President of Brand Strategy and Content Research for ESPN, plays a crucial role in analyzing metrics such as viewership and social media data to provide strategic insights to the executives. She leads ratings, digital analytics, consumer research, surveys, and focus groups, leveraging her background as a social scientist to study the culture of sports and fandom. Kelly and her team act as the 'headlights' of the organization, driving business decisions and enhancing ESPN's connection through valuable insights.
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