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Building Authority and Increasing Sales with Content and Funnels
Creating valuable content that teaches the audience something new or unknown helps in building rapport, creating super fans, and positioning oneself as an authoritative figure. By leading with a problem, offering a solution, and then introducing the product, individuals can transition from unknown to known. To boost product sales, utilizing various strategies such as community groups, upselling, book offers, and ClickFunnels can be effective in creating more sales opportunities and leveraging knowledge from experts like Ben Harris.