The speaker initially struggled to sell gym memberships at $99 a month, even offering it for free, due to competition and customer unwillingness to commit. After learning about making irresistible offers, the speaker focused on solving customer problems by identifying the dream outcome (weight loss) and addressing it with a specific challenge (losing 20 pounds in six weeks). The speaker shifted from selling memberships to selling the solution, understanding the customer's desired experience and needs.
“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:29) - Thought Process
(4:24) - Value Offer Part 1: Problems and Solutions
(14:28) - Value Offer Part 2: Trim and Stack
(19:12) - Enhancing the Value They’d Be Stupid To Say No
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