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Andy Warhol's Factory of Truth
Cautionary Tales with Tim Harford
Andy Warhol: The Shift from Art to Brand
Andy Warhol understood the value of branding and put his name on various products to make them more valuable. He even advertised his willingness to endorse different items. This shows that Warhol believed an artist's statement about their work is more significant than the work itself, leading to the shift from valuing the artist's hand to valuing the artist's brand.
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