The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Marketing Against The Grain
00:00
* The core of everything in marketing *
The core of everything in marketing is demonstrating the unique value proposition that sets a business apart from competitors. This value proposition should be reflected in all aspects of the business, from positioning to sales pitch, and should answer the question of why a customer should choose the business over others. It is essential to communicate this value proposition clearly to customers who need to justify their decision to their superiors, ensuring that the unique value is easily understood and compelling.
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