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Ike, If You Like Make These Decisions, What Wold You Decide?
I think it depends a little bit ona the company's d and a. So if they are at a place where they really understand a analytical, experimentation based approaches, then maybe it's easier to just build it as part of the product. I also think different areas of the funnel lend themselves to different type approaches. Some are more marketing heavy, like paid acquisition, which becomes very engineering heavy overtime. You have mal pushion vacation, like the classical sort sra marketing of that often comes out in a box from the som other company. And then you have the proctim like, if you so like make these decisions, what wold you decide? Ah, so i think that