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20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Brand Identity Is a Fusion of Product and Marketing
Building a brand involves understanding its positioning and the inspiration it provides to people. A brand extends beyond marketing; it embodies the product quality and experience itself, as evident in examples like King and Revolut, which achieved significant brand recognition before any marketing spending. The evolution of a brand starts with a focus on product experience, as seen in the iPod, where design and functionality play crucial roles in establishing identity. As a brand matures, marketing techniques become more prominent but should not overshadow the product's inherent qualities that contribute to its success.
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