How to Tell Compelling Stories As a Digital Writer With Robbie Crabtree
The Espresso Hour
The Importance of Speaking Directly to Your Audience
The iceberg principle emphasizes the importance of understanding the subconscious nuances of your audience, such as their fears, insecurities, questions, and hesitancies. By speaking to one person and addressing their specific concerns, you can create more engaging interactions. Focusing on helping an individual, like a friend, allows you to capture the attention of similar people facing similar challenges, making your message more relatable and impactful.
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