The Espresso Hour

How to Tell Compelling Stories As a Digital Writer With Robbie Crabtree

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Dec 14, 2021
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ADVICE

Writing is the Foundation of Speaking

  • To speak well, write well, focusing on clarity and conciseness.
  • Distill ideas into their core essence before enhancing them with vocal dynamics.
ANECDOTE

General Mattis' Index Card

  • Robbie Crabtree shared a story about General Mattis preferring concise communication.
  • Mattis asked his writer to condense a five-page speech to a single index card.
ADVICE

Signposting for Speakers

  • When speaking, use signposting to guide listeners, as they cannot reread.
  • Clearly state the number of points and announce each one, aiding memory.
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